Scaling a New Dropshipping Store | 0 - 12k Case Study

Store Design and Product

• The store is called "Quotidian" and it is a one-product store selling a mini iron product.

• The store design follows a simple layout with copy, images, and a call to action.

• The product's main features include increased accuracy, reduced burns, and lightweight design.

• The store uses the Sweet Funnels theme to streamline the checkout process.

• The supplier used for the product and upsell items is Zendrop.

• Custom thank you cards are used for a personalized touch in the packaging.

"With my one product stores, I keep them all the same. It's a very simple process."

Pinterest Ads Strategy

• Pinterest ads were the main driver of revenue for this store, accounting for around 9.1K Euros.

• Multiple campaigns were set up and tested, targeting different countries and interests.

• UGC (user-generated content) ads were primarily used, featuring videos of people using the product.

• Viral Ecom Ads service was utilized for sourcing UGC ads, which can also be used on Pinterest.

"I was testing different countries, different interests, and once I figured out which interests were working, I started to scale those Pinterest ads."

The Importance of Video Ads in Dropshipping

• Video ads have been proven to be effective in converting customers.

• Viral Ecom ads offer different packages for video ads, including regular Dropshipping ads and user-generated content (UGC) ads.

• Noah Brewer, the owner of Viral Ecom ads, is known for generating millions with his Shopify stores.

"These video ads are probably the best when it actually comes to converting and they deliver the videos in around one to three days when she actually send them your product."

Benefits of the Viral Ecom Ads VIP Membership

• The VIP membership offers a 75% discount on Dropshipping video ads and a 30% discount on UGC ads.

• VIP members also receive 24-hour delivery.

• The membership costs $50 per month, which can save money when testing multiple products on multiple stores.

"If you are testing multiple different products on multiple different stores like I do, I recommend going for this membership because it's actually going to save you money in the long run when you're actually purchasing multiple ads for multiple different stores and testing multiple different products."

Best Performing Video Ad Example

• The best performing video ad was created by Viral Ecom ads for a mini iron product.

• This ad effectively demonstrates the features and benefits of the product.

• Similar ads can be used on platforms such as Pinterest and TikTok.

"As you can see, the ad is pretty simple. It does go over the features and benefits of the product and it is demonstrating how the product works."

Strategies for Optimizing Store Profit

• The store owner could have potentially increased profit by adjusting the product price and shipping costs.

• Testing different price points can help identify the optimal price for conversion.

• Offering free or inexpensive shipping can also incentivize customers to make a purchase.

"You can always test reducing the price of your product if you're seeing a lot of add to carts or you can always try and reduce the shipping costs as well."

Breakdown of Store Profit

• The store generated a revenue of 9,100 euros from Pinterest ads, with a total cost of goods and shipping of 3,500 euros.

• After deducting fees and the cost of UGC ads from Viral Ecom ads, the store made a profit of 2,200 euros.

• An additional 1,900 euros in revenue was generated from influencer shoutouts, resulting in a total profit of 3,652 euros.

"Just from Pinterest ads alone on this store, I brought in two and a half thousand dollars in profit."

"A grand total of four thousand dollars in profit, not too bad for a complete beginner store."