The One Person Business Model 2.0 (Turn Yourself Into A Business)

A New Society

• A virtual society has emerged at a much faster pace than anticipated.

• Social media played a significant role in the emergence of this society.

• Social media allowed for the creator economy to flourish.

"The emergence of this new virtual society that I'm talking about came into being as fast as a star exploding. We called it social media when it happened, but there were burning problems in human life that programmers, visionaries, and businessmen spent years solving up until this point."

Evolution and Problem Solving

• Evolution occurs by solving the problems that cause suffering.

• This process is gradual until it reaches a breaking point.

"Evolution comes from solving the problems that cause our suffering. It is a slow burn until it finally explodes."

Shift from Local to Global

• Communication, information, business, and opportunities were all localized in the past.

• The internet and social media have shattered centuries of geographic restrictions.

• The emergence of social media enabled the creator economy.

"Communication was local, information was local, business was local, opportunities were local. Centuries of geographic restriction changed in the blink of an eye. The Internet allowed for the emergence of social media and social media allowed for the emergence of the creator economy."

Actualization Hierarchy

• The Industrial Revolution led to dominance hierarchies with power concentrated at the top.

• The age of information reversed this effect, leading to the development of the creator actualization hierarchy.

• The creator actualization hierarchy evolves continuously, allowing individuals to move up along with it.

"The Industrial revolution caused an unsustainable development of dominance hierarchies, more people and less power at the top with less power and more people at the bottom. And the age of information began to reverse this effect with the development of creator actualization hierarchy."

The Creator Economy

• The creator economy is a new and novel concept that many people struggle to grasp.

• It is based on the advancement of decentralization and the passing down of lessons and knowledge.

• Creator actualization hierarchies within the creator economy are based on skill and experience.

"Because the creator economy allowed for the advancement of decentralization. The Industrial revolution caused an unsustainable development of dominance hierarchies, more people and less power at the top with less power and more people at the bottom. And the age of information began to reverse this effect with the development of creator actualization hierarchy."

Misconceptions about the Creator Economy

• The creator economy is often misunderstood and labeled as a pyramid scheme.

• People who label it as such generally lack understanding and first-hand experience.

• The creator economy is about passing down knowledge and teaching what one knows.

"And so the actual creator actualization hierarchies of passing down your teachings, teaching what you know, it's not a pyramid scheme like many people think it is, or will immediately label it as of like, Oh, you're just selling a course on this, that and that and oh, it's a pyramid scheme because they don't understand. They haven't done it, they haven't experienced it."

The Role of the New School System

• The traditional school system has significant flaws and limitations.

• The new school system within the creator society allows individuals to pursue their curiosity and learn from passionate creators.

• It prioritizes entrepreneurship as the logical end goal for those seeking more out of life.

"The new school system in the creator society allows individuals to pursue their curiosity, find teachers or creators that they learn best from, treat learning as a part of life rather than an annoying obligation."

Expansion of Societal Boundaries

• Social media has expanded and collapsed the lines between institutions, communities, and belief systems.

• The development of social media allows for more diverse perspectives and prevents indoctrination.

• Spiritual awareness and education are now accessible through online platforms.

"Social media has expanded and collapsed the lines between these. It's possible, but it's much less likely just because everyone can see it happening and they can stop it from happening because they know it's a problem."

The Creator Economy and Value Exchange

• The creator economy is built on the exchange of goods, which can be products, services, or ideas.

• Money serves as a neutral form of value, allowing individuals to exchange what they perceive as valuable.

• Marketing and sales play a significant role in illustrating the value of a product or service.

"Because the exchange of goods has been a natural part of existence since the inception of human interaction. It's how you like the exchange of goods. Goods can be a product service idea or whatever you're selling or communicating to another person."

Importance of Marketing and Sales

• Marketing and sales are crucial in showcasing the value of a product or service.

• Effective marketing and sales match the perceived value with a specific individual's needs and goals.

• Understanding marketing and sales is essential for success in the creator economy.

"Because marketing and sales is just illustrating the value of your product and putting a price tag on something that matches that for a specific person at a specific level of awareness with specific goals, with a specific level of mind, with specific problems in their life."

The Importance of Targeting Yourself and Understanding the Creator Economy

• Targeting yourself and understanding your own identity is key because it allows you to attract people who resonate with your values and sell based on those values.

• The Creator economy is composed of individuals who distribute value in the form of content and products, educating their audience on skills and interests that help them achieve their goals.

• It is crucial to understand the society of the Economy and embrace the one-person business philosophy to succeed in this new era.

• By solving real problems in your own life and distributing your solutions, you contribute to the happiness and evolution of humanity.

• The social media landscape has become a new society, and personal brands are the people of that society.

"Sell just based on your own values."

The Path to Self-Monetization

Path 1: Learn a Skill, Sell a Skill

• Start by learning a modern skill that creators and brands use in their business, such as email marketing or content writing.

• Create content around this skill to demonstrate your expertise and charge higher prices for freelance or consulting services.

• Learning evergreen skills such as writing, speaking, marketing, and sales is essential to succeed in the long term.

"For any of this to work, you're going to have to learn the evergreen skills, which is writing, speaking, marketing and sales."

Path 2: Become a Value Creator within Your Interests

• Generate interest in a topic by investing energy into a goal related to the eternal markets: health, wealth, relationships, and happiness.

• Learn sub-topics within your chosen field and become a digital renaissance person by embracing lifelong learning.

"You must become a lifelong autodidact or self-learner if you want to be truly irreplaceable."

Path 3: The Ideal Way - Value Creation Based on Interests

• Combine learning skills with your interests to become a value creator who provides unique solutions to problems in areas you are passionate about.

"You don't have to choose between two paths; you can blend them together."

Developing Your Personal Brand

• Building a personal brand requires learning modern skills that contribute to creating a successful brand.

• These skills include building landing pages, funnels, emails, content, profiles, design, and graphics.

• It is important to ensure that the skills you learn are helping your brand grow and are valuable to others.

• Once you start getting results for your own brand, you can use that experience to start helping others and exchange your expertise for money.

"With a personal brand, you'll be forced to learn most of the modern skills that lead to any kind of brand or create or success."

Practicing and Selling Skills Based on Interests

• When developing a personal brand, the skills you choose to sell usually revolve around your interests and expertise.

• By practicing and getting results in a specific domain, such as health, wealth, or relationships, you can create a product or service around that interest.

• It is important to focus on selling something that you are passionate about and have already achieved results in.

"The product or service you wish to sell at this point by practicing on your own brand will usually be based around your interests, right?"

Take Action and Start Now

• Taking action and starting now is crucial for success in the one-person business model.

• Procrastination and stagnation will not lead to monetary gain.

• The universe is constantly calling for personal growth and evolution.

• By investing energy and completing tasks, you will feel a sense of accomplishment and continue moving forward.

"No, I'm not going to give you motivation to go and do this. I mean, you have enough motivation. The universe is calling you to evolve."

The Importance of Writing and Creative Challenges

• Writing and taking on creative challenges can provide immense energy and fulfillment.

• In a one-person business, focusing on writing and creative projects can be the main priority.

• By prioritizing these activities, income may fluctuate, but the personal satisfaction and advancement in chosen topics make it worthwhile.

"I want to write and I want to take on creative challenges with my writing. That is what gives me energy for the rest of the day."

The Four Pillars of a Six-Figure One-Person Business

• The four pillars of a successful one-person business are brand, content, product, and marketing.

• The brand represents the individual and serves as the niche.

• Content creation is essential for sharing ideas and unique perspectives.

• Developing a product or service based on one's expertise and interests is crucial.

• Effective marketing helps to make the individual and their offerings known to a wider audience.

"Here are the four pillars: brand, content, product, marketing."

The Power of Personal Branding

• Personal branding is about shaping your identity and perspective within society.

• Your personal brand is unique to you, influenced by your goals, and shaped by your experiences.

• By consuming various content and distributing unique ideas, you can create a distinctive personal brand.

• Personal branding allows you to showcase your expertise and attract opportunities.

"Your personal brand is your self or identity in the new society."

Building Your Brand

• Pursuing goals and building things are key to building your brand. Stagnation leads to a lack of ideas and growth.

• Your brand is your vision for the future and it evolves as you do. It represents the goal you are leading people towards.

• Content creation and documenting your thoughts and opinions on your skills and interests attract followers and build your brand.

"If you're not doing anything in life, then you're not going to attract followers."

Learning and Growing

• Social media can be used as a public note-taking system, where you jot down what you're learning and how it applies to your life.

• Studying evergreen skills like marketing, sales, and copywriting is essential for growing your brand.

• Digital Economics offers a free course that covers these skills and is highly recommended.

"You have to study the evergreen skills. You have to be building your brand."

Creating a Product

• In the one-person business model, you solve your own problems and sell the solution as a product or personal project.

• The progression involves identifying a problem, turning it into a personal project, creating a minimum viable offer, and gradually increasing the depth and complexity of your offer.

• Building your audience through content is important, and eventually productizing your solution allows you to sell it consistently.

"They are tangible. They are your result. You can iterate on them and get better."

Learning and Teaching

• By starting with personal projects and products, you can gain experience and refine your skills.

• Teaching what you've learned allows you to hone your skills and contribute value to others.

• Charging for your expertise should reflect the amount of value you provide, and it's important to start lower and work your way up as you gain experience.

"The money has to reflect the amount of value that you can give."

Applying Skills and Iterating

• Personal projects and products force you to apply what you've learned and provide tangible results.

• Iteration is key to improving and creating better solutions.

• Sharing and tagging your work can attract opportunities and grow your audience.

"If you don't have anything on the market, then you're not going to be able to get results and you're not going to be able to refine it to get better results."

Marketing or Selling to Yourself

• Marketing and self-promotion are essential for making money in a one-person business.

• Lack of self-promotion can lead to a lack of financial success.

• Marketing is pervasive throughout your brand, particularly in landing pages, emails, content, and outreach messages.

• Understand your audience's goals and desired outcomes.

• Identify the obstacles standing in the way of their goals.

• Present your solution as a way to solve their problem.

"You won't make a single penny if you never self-promote."

"You have to know what your audience wants and make it top of mind for them."

Effective Communication and Authenticity

• Show genuine interest in your audience by asking questions and being interested in their goals.

• Avoid robotic and impersonal pitches, and instead, be a normal person in your conversations.

• Be authentic, like when you're texting a friend.

• Make your interactions feel like a genuine conversation, rather than a sales pitch.

"You become interesting by being interested in other people."

"Just be a genuine human being."

Understanding Your Audience's Goals and Pain Points

• Identify the goals and desired outcomes of your audience.

• Understand what is standing in the way of their goals.

• Dig deeper to understand their pain points and why they are not achieving their goals.

• Present your solution as a way to solve their burning problems.

"You have to make them realize what is actually going to make them move."

"You have to understand what's the pain point? What's stopping them from overcoming it?"

Presenting Your Solution

• Once you understand the goals and pain points, determine if your solution is a good fit for your audience.

• If they are a fit, present your product or service as a way to solve their problem.

• Clearly communicate the benefits and how it can impact their life.

• Give them the opportunity to learn more about your offering.

"Just present it like, 'Hey man, I have this service or product. I think it really helped. Do you want to hear more about it?'"

"It feels like I should at least put this on your radar—my product or service. Like, do you want to hear more about it?"

Contribution, Education, and Investment

• Contribute to the creator economy by investing in yourself and your education.

• Put money into your business and believe in what you're doing.

• Don't expect others to support you financially if you're not willing to invest in yourself.

• Contribute to the community and be a part of the creator society.

"Because if you're going to ask for money from it, but you're not putting money into it, that's kind of selfish."

"You need to actually contribute by putting money into it because you believe in it, you're investing in it, and you're putting pressure on the line for yourself to actually be a part of that society slash economy."